How to get more Backlinks this year?

Link building will always be there in SEO, but with some creativity and tactically can help with great opportunities . Today, our SEO expert Simran Kaur will tell you how can you do modern link building.

 

No Brainer Link building

·        No need to mention brand, name, product etc.

                         

This is very simple. Just visit Google and search the term within quotes and look at the first

results to make sure that all the results coming are linked to your website.

 

You may not come in the results. So that will be your opportunity to contact the writer by Email or message to provide you a link back to your website. This is one of the most easiest things which you can do.

 

·        Unlinked images

                You can call it a Gold mine if you are already working on a website that has lot of images or very attactive graphic designs, you may have infographics or something which is important for the brand or the domain. Use Google reverse image search option and put the images you have taken or used in any other website.

Then you will immediately see that what are those websites and are they linked to your website or not.

 

·        Redirect 404 pages with backlinks

This is something which is under your control. No help is required from outside. In this you can take help of Moz link explorer where you can take a look all your pages which have backlinks and you can filter it by status code.

Just change that to code 404, 400 and you will see all those pages which have backlinks  in your website but the page is no longer. What you can do is simply redirect it to 301 that broken page to a new page which is relevant.

Lot of people doesn't know about this but this really works.

 

·        Always keep an eye on recently lost links

The most useful word or keyword is "recently". If you see another website that has recently by accident or changed few things on the page for a purpose, you will be able to reclaim your lost link.

 

Why is it important?

1. Are they redesigning                 the website?

2. Are they get rid of the pages?

3. Does a competitor came in and provided a better resource than what you currently have?

·        Let's people choose the anchor text

 

Last but not the least. Are we taking a look at link building in 2020 (I am saying the modern look).

10 years before it was very important to specify a specific anchor text for the keyword which you want to rank for. Google now have much more understanding in getting text and language.

You should read a blog of David Farkas here, it was about the lies of link building.

 

Hope you liked this blog!

It is written by a very senior Digital Marketer - Miss Simran Kaur).

 

Cheers!

Digital Diaries