Some Important tips for SEO 2020

1. Backlinks or Off Page SEO - This is the most important and most heard term if you are doing SEO for any brand or company. Backlinks can be different but it attracts a lot of traffic in any websites. Backlinks are divided into 2 categories (Do Follow and No Follow). Both the categories are equally important. There's a myth that Do Follow backlinks are more useful for any website. One thing is important that backlinks should be good in quality (quality backlinks) in which images, keywords, content everything should be perfect,

2.  On Page Blogs : Many people keep on publishing the blogs on different websites but forget to add the blog on their own website. A study says that more than 40 percent of traffic on your website comes from your On Page blogs. On page blogs are the blogs which are added on your own website. Always make sure that keywords should be added in the content. Additionally, there should be internal and external links added in the blogs.

3. Meta Tag - This is very important term. First we need to understand that what are Meta Tags. Meta Tag is the title on the Google which is clickable. By clicking on this tag you enter any website. While making the Meta tag make sure that it should be eye catchy as well as it should contain the keyword.

4. Meta Description - Anything which is not defined is not understandable. Like when post an image on Social Media, you add a caption as well for that particular image. Same goes with Meta Description. It is the caption of Website's page. It should contain that what that particular page is about and keywords should be added in this description as well.

5. Fav Icons - There are many websites in which Fav Icon is mission. We all are recognized by a name. If there was no names then it would be difficult for everyone to recognize you. Right? So the same goes with a website. If you are not adding a small logo before the title tag then somewhere you are hiding your identity.

6. Title Tag - These tags are available on the top of search window. It tells the visitors that what exactly is present in that particular window. Let's say you are working on many windows and if you want to switch to any other window from one window, then it will be easier for you to recognize the website by title tag.

7. Image Sizes - Image Size should not be more than 200 KB. If you find any image more that this size than compress the size of the image and re upload the image in the website. It will help to increase the site speed. You can use tools like screaming from to identify the sizes of the images.

8. Image Alt Texts - Make sure that all the images should have alt text added. Reason for adding the alt text is to giving a name to an image so that that particular image is visible on Google images as well.   

Hope you liked this blog.

This blog is published by Digital Diaries (Delhi's No. 1 Digital Marketing agency)


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